Mouth 2 Mouth

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Getting Featured: The Short Version


How do I get my post featured?

I am asked this question on a regular basis, recently I was told that I should post a reminder on this. A message I received today reminded to post something about this.

Here's a short response.

Keep in mind that featuring is definitely subjective.

    1.    When it comes down to it getting featured starts with catching someone's eye.
    2.    The content  should interest and engage the reader.
    3.    It should not have grammatical, factual or formatting errors.
    4.    The topic should not be one that could potentially violate, or encourage a member to violate a guideline or the law.

Eye catching post can use  an image, formatting, or headlines to get noticed.
Interesting content also means it should be well written.
Featured posts do often have grammatical errors but it's easier to feature your post if it's clean.

I hope this helps.

Thank you.

 

 

Update:  This means is that there are a great number of posts that aren't featured.  We don't aim to feature every great post, only a sample of them. 

41 commentsCaleb Mardini • April 13 2007 11:17PM

All Aboard The Rain Train

Train Under Clouds With A RainbowI was first licensed over 10 years ago.  At that time the industry was beginning to undergo significant changes.  Listings came in optional paper catalogs.  The main method of access was with a dial-up system.

Today is a very different world and many innovations have forced sales people to stay on their toes.

A few months ago I interviewed Brian Brady.  At that time Brian pointed out to me how becoming a member of The Rain is like hitching a ride with “the geeks.”  In this particular case the geeks had put together an innovative real estate network.  I'd like to see The ActiveRain Real Estate Network stay that way.

There will always be changes to how marketing and promotion gets done.  Over the last 10+ years real estate marketing has been moving on-line.  As more changes come, The ActiveRain Real Estate Network will seek to help bring the benefits to the membership creating a better work experience for us all.
24 commentsCaleb Mardini • April 11 2007 08:11PM

Checking In.

 Hello everyone.  I realized today that I hadn't been around in a while so I'm here checking in.  It seems as if I spend all my day with The Network, however it's IN The Network more than it is talking to the entire group.

Much of what I do is day-to-day.  As you can imagine with a team of over 24,000 there are a lot of things that come up.  When not doing those things here's what I've been working on.  Your input and suggestions are appreciated on any of these things.

1. Localism has had some great input and terrific photos.  However a number of them go against the spirit of what Localism photos were for. I can't imagine a potential buyer being interested in some of them, i know I wasn't. Some were also inadvertently duplicated. So while I've deleted a few, this isn't a lasting solution.  I'm working on some guidelines for Localism and we're going to have manual review of what comes in.

2. In an effort to bring newbies up to speed much quicker I'm working on some video tutorials that should help.  I think it's important that we get people aware of whats going on here much quicker.  Thanks to many of you for putting up those oh-so helpful posts.

3. Everything else.  Believe me when I tell you there's a lot to do here that doesn't fall under a particular category.  Everything you alert me to and tell me about goes a long way.  Please keep up your input and suggestions.

Thank you,

 Caleb

32 commentsCaleb Mardini • April 06 2007 07:05PM

Perspectives

Every once in a while I run across a post, that get's me thinking, or makes me want to write another post. I'd like to share with you some of the interesting posts I found on The Rain today.

It's not that bad.
"Officials Downplay Wider Risks" Terry Schallert reflects on an article that came from Reuters today, that while players in the industry are gearing up for major challenges, Federal Reserve and U.S. Office of Thrift Supervision are working to assure us that it's not that bad.

TGIF?  Wait I work weekends?!
Lee Mcfartridge presents and interesting point of view in Today's Post.

Built Before 1978.  Is it Regular or Unleaded?
Ever been involved in a lead test?  I always talk about it with clients, but I don't think I've ever even heard of one being conducted.  Laura Dickenson has, and she talks about it in Ever Had Someone do a Lead Test?

Semantics
There are many ways to do things, and finding and making our own path is sometimes difficult.  This is why I appreciated reading "Always Forward...Never Straight" from Melissa Marro.

Playing Chicken
We talk about The Media, and how they talk about The Housing Bubble. But what about the game of chicken?  What are your prospects doing?  Melissa Deputy inspired me to think about the prospects I'm not talking to.

Thank you. 

4 commentsCaleb Mardini • March 23 2007 04:47PM

Pricing Inflation

“When you create a new Comparative Market Analysis (CMA) a couple of months later on a similar home just down the street, don’t you want to know if that sales price included seller contributions?”

The image “http://www1.istockphoto.com/file_thumbview_approve/2608087/2/istockphoto_2608087_falling_money_and_house_high_res.jpg” cannot be displayed, because it contains errors.This is a quote from Jillayne Schlicke on her excellent post on today's Rain City Guide "Winds of Change; The Rise and Fall of the Subprime Market." Her post is a reflection on the changes in the mortgage industry.  In it she asks this question I've which been thinking about for years regarding the seller contributions/CMA cycle.  I'm glad to see someone else verbalizing the same concern.  I've been wanting to write a post about it for a while.

To summarize what I'm about to write: comparable sales data are still being inflated by the 'seller contributions' mechanism and that is a problem.

Unless someone's got a secret that I don't know about I'd say there's been significant home appreciation created by lender guidelines that allowed for the inclusion of seller contributions. 

Often when a deal is negotiated a borrower will look at the recent sales data for comparable homes.  They use these comparable sales numbers to derive a price they're willing to pay for the property.  Most of us are obviously very concerned about paying "too much" or, "more than it's worth."

With the price being established, the buyer can opt, with their bank's approval, to finance some or all of the closing costs and perhaps some other aspect of the purchase.  In order to this, they purchase price is inflated.  For example if the seller agrees to $100,000 a buyer may want to finance an additional %3 and offer the seller $103,000, with 3,000 going back to buyer.

It does open up the eligible buyer pool for the seller.  However beyond that they don't receive much value. These 'contributions' are likely to cost the seller more in the form of taxes due to the increased price. 

When the home is sold the number reported with the county and with the MLS is $103,000.  Some MLS's make it possible to put in the actual purchase price. If you're a builder, the number you want to see recorded is the higher number. This is why builders offer bonuses, long before they'll lower the price.  They want to be able to sell their other homes for the highest number they can even if they concede on the back end.  Each property they sell at the higher number helps them sell the next unit for more.  County records will only indicate the higher price, as the price paid. These are the numbers that companies like Zillow use to determine their estimates.

I had a deal in which some $20,000, was to go towards 'current and future updates,' which essentially meant the buyer wanted to finance the furnishing of the place.  20,000 is quite a bit of money to inflate a homes value, and I am not an appraiser, but I doubt many appraisers, or agents have been able to do much analysis these last few years without using these skewed numbers.  This home passed appraisal, without a hitch.  The appraiser is an employee for the bank, and everybody involved had full disclosure. But what about the next buyer/seller pair?

In the $100,000 example above when the next buyer is looking at comparable sales, they are looking at numbers that are based upon that 103,000 number.  With a few homes selling in a given complex or neighborhood, each at greater inflated values, the neighborhood price could quickly be inflated 9% or more.

So how much property inflation can be attributed to this phenomenon?  Of course low interest rates, and lax lending guidelines have been a part of the rapid rise in home prices. However, I know that this little tweak in the home purchase has helped push things up significantly. 

In large part a home's value is really what someone is willing to pay.  However with comparable numbers going up, what someone is willing to pay is being artificially inflated.  Inflation of this sort, in the long run is harmful. This phenomenon could be a significant factor in adding to inflation of the over all economy.

I could be wrong but I think that real estate agents, appraisers, and county governments are responsible for collecting and utilizing what I consider to be skewed data.  Perhaps the tide has been too strong, and we've all grown complacent.  Lending guidelines are going to change as the industry corrects itself, but the problem will likely remain.  The mechanism is here, it will likely be for a long time.  Perhaps the price given to the county should be the true price, given that none of this money ever goes to the seller, and is not part of the seller's consideration.  The data we now use to value homes however must be augmented to correct for this.  I don't believe anyone has ever done that in a systematic way or on a large scale.

When doing my own CMA's  I have called the agent's to check on whether or not there were seller contributions involved in a comparable sale.  However after a while it didn't seem to be helpful.  If I was the only one doing it, then it didn't help my case, someone was always prepared to pay more based upon the inflated numbers.  If you're a buyer and aware of this you're likely the minority.

It's clear to me that something needs to be done about this.  It's possible that with a tighter housing market this will be less of an issue, however determining whether it is or not, and what to do about it is still important.

38 commentsCaleb Mardini • March 20 2007 05:12PM

Cleaning out the closet.

cluttered closetAre part's of your website starting to look like a cluttered closet?  Is your blog starting resemble a junk drawer? Tom at Real Estate Bloggers just put out a post staging your site. (New AR profile designation maybe?)

Ben is actually hard at work developing some things that will modify the look of your ActiveRain Profiles. 

In the mean-time it's important to look at the content that you are putting up on your bogs and websites.

I remember a time when the goal was to put as much as possible on your website so that you could capture every potential client.  Now there are so many resources out there that if what your viewer sees is cluttered with information, then they'll move on to something more relevant.

Tom proposes "cleaning out the closet."  Essentially throw out everything that doesn't help the reader get what it is they are looking for.  By cleaning out the clutter we make it easier for our readers to find the things they are looking for.  How do we apply this to a post?

Throw out the junk.
First off throw out all of that extraneous information. Anything that doesn't advance the topic should be removed.  It doesn't have to be totally real estate focused, but it does have to have a main idea and any information outside of that main idea likely should be thrown out.

Organize the valuables.
Your ideas are valuable. Separate your thoughts into paragraphs and give them headings and images when appropriate so people can quickly see what you are talking about.

Be sure to leave some space in your post.  Like Tom's analogy of cleaning out the closet, don't leave words packed in there.  Give them some space to breath.  That makes reading it much easier.

For two examples of this check out (and these are two of many here):

Denver Real Estate and Relocation and Turner's Perspective, these two do excellent work with formatting, images, and thought composition.

27 commentsCaleb Mardini • March 15 2007 07:25AM

Posts all around you.

Marianna recently had a great post on one way she maintains her Localism blog.

Another simple idea is simply writing about your local geography.  You don't have to "come up" with a post topic they're laying all around you.

These posts can be very successful.  If you've ever looked at The New York City Neighborhood blog, Curbed, you'll notice that the entire blog is littered with buildings. What else does a real estate blog need to be about?

 This type of post will benefit you in a number of ways.

  • You'll be putting out local content that is bound to attract visitors looking for real estate information in your territory.
  • You'll be working toward establishing yourself as a local expert.
  • You'll be becoming a local expert because you'll be expanding your knowledge of your territory, and In my opinion it doesn't matter what part of this industry you occupy, local knowledge always expands your career.

Can you show your town in these posts?

 

UPDATE: I've moved this post over to the DINGS! Blog Topic on The ActiveRain Blog.

2 commentsCaleb Mardini • March 14 2007 03:01PM

Working Together; Working in Groups

Group organized around a central idea, a lightbulb in the middle.With over 20,000 member The ActiveRain Real Estate Network is getting city sized!  It is truly awesome for me to see all of you come together here on this network interacting with each other and reaching out to your clients.  I have personally come to learn a tremendous amount from all of you.  Thank you.

In order to make this place a little bit smaller we implemented group features.  Through various themes, topics, and interests members have a way to come together, share, and interact in individual ways.  I see much more coming out of this resource in the future. However, as it stands now there's a lot to be gained in having the ability to form your own associations within The Rain.

That being said, there is, I'm sure with many of you, some doubt as to the viability and practicality of some groups, or of groups in general.  I've heard a number of thoughts bandied about The Rain.

  • Are there too many groups?
  • Why wasn't my post accepted?
  • Why isn't that post here?  It doesn't belong.
  • Why is that person still a member?  Why don't the boot them out?

These are all good questions and it's good that they are asked.  I'm hoping that  the following overview will help to clarify  things.

Groups are about "one thing."  There is one common bond that holds the group together.  The ActiveRain Real Estate Network is a real estate group.  The ActiveRain Real Estate Network has that one central theme, and within that theme we have two purposes.
  1. To facilitate and encourage the interaction of real estate professionals for the dissemination of knowledge and the empowerment of the real estate professional.
  2. To bring the real estate professional greater access and ways of reaching their clients through the provision of on-line marketing tools and avenues.

We don't have categories on this network for auto-mechanics or doctors because they do not fit within that "one thing." What we all have is the common bond of being in and apart of the real estate industry.

This same concept affects groups, only on a more refined level.  Being that this network is large dividing up around more refined themes and interests only makes sense.  Members must be bonded around some specific theme, it can be as narrow as " this group is devoted to home stagers who advertise in Springfield Daily News, and want to write on topics related to our local soccer team" and as loose as "were just a bunch of friends who wanted to associate through this medium."  In either case the integrity of the theme must be held in order for a group to exist.

There are always going to be groups being created.  Some will make it some won't.  Two factors will contribute to a groups success more than any other.
  • How much do group members value the organizing principal of the group?
    • If the organizing principal around which the group forms is not compelling it will not succeed. (I'm not going to address this factor in this post.)
  • How effective is the group in delivering benefits related to that principal?
    • Another way of saying this might be "show me the money." The effectiveness of a group will be very dependent up on the quality and focus of the content that is posted within it.  If a group looses focus or gets off topic then it's effectiveness will wane and subsequently so will its appeal.


Group focus and effectiveness
Quality and focus are maintained through establishing clarity around types of content is accepted, and sticking close to those guidelines when it comes to evaluating whether a post belongs or not.  Group, Founders, Administrators, and Moderators are responsible for maintaining the integrity of a group by removing  any posts not in line with the groups set objectives.

For the other members?
As a contributor it's you are accountable for staying on topic.  By participating in a group you are choosing to comply with the rules and guidelines set forth in it.  Furthermore you are agreeing that any post of you make there, may be subject to removal by the group leaders.

You don't like the group?
This goes back to the question of whether or not there are too many groups.  It's expected that there will be a lot of groups, but there will only be a limited number of successful ones.  It doesn't matter how many groups there are.  What matters that the ones you are a part of are helpful and effective for you.  That in part, is your responsibility.  This network works best for everyone when you are able to get the most out of it.  If you don't like what's going on in a group, and you don't see it changing any time soon, it's OK to leave a group.  You could always join, or start another.



Helpful posts to help you see more of the "groups" picture.

  1. New Group Features: Some tidbits on group functionality updated after the launch of ActiveRain Groups.
  2. Creating a group: the technical how-to.
  3. Getting a Group Started: The social how-to.
  4. Group Types: Some of the theory behind groups, different ways groups can form and how they can serve you.
  5. Groups: Why did ActiveRain implement them and why it's OK too have many.
  6. Groups 101: ActiveRain's First group guide by Jason Price, a very good overview.
  7. On Being a Groupie: Are you frustrated with your group?  Check out this post by Rich Jacobson.
  8. The Unofficial Guide to Getting Involved on ActiveRain: A really good guide by itself, it also provides good information on group posting. By Kristal Kraft.
  9. Making The Rain Your Own: This post talks about using groups as a familiar place to come when you log-on to ActiveRain.

Update:

10. Marketing Your Blog: Categories, Tags and ActiveRain Groups.  A post by Rich Schiffer on getting your blog out and getting it noticed in groups.

33 commentsCaleb Mardini • March 12 2007 08:56PM

Who To Write To?

speaker in front of Audience ActiveRain is a wonderful place to accomplish two things.

The first and most obvious today is that ActiveRain is the premiere place online where you can connect with other real estate professionals from around the country.

The second is to connect with consumers. This has always been a part of ActiveRain, but until recently there hasn’t been a push toward it.

With all the posting going on a lot of members are writing and asking me what is expected of their blog posts.

I have to say that what is expected is that your conversations and posts do one of two things. Work to help educate, enlighten, or uplift members of this community, or educate, and enlighten consumers.

Your posts should target one of two audiences. Some have critiqued that the points system is set up to favor posts directed at the AR community as opposed to consumers. We are constantly adjusting this but both are important.

Connecting with others in this industry via ActiveRain will help you in a great number of ways that will in the long run, help you both on ActiveRain, and in your off=line world.

Connecting with consumers, is also essential as putting yourself in front of your customer is what it’s all about.

Your audience is going to be different depending upon who you are. Of course if I was a title rep most of my posts would be oriented toward those professionals in the industry that help me gain business. But as a loan officer or a real estate agent I’d be more likely to focus on a home buyer or seller.

So when you’re posting think about your audience, and consider your business. Be a part of this community and reach out to both.

29 commentsCaleb Mardini • February 24 2007 07:27AM

A Thousand Words?

 Where do you Get Your Images?

A photo posted on your blog can make a huge difference.  It conveys the idea of your post and really catches the eye of the reader.

I've been using clip are for many of my posts.  I copy the clip art and past it into "Paint."  Then save it as a JPG file.  I then upload that file into ActiveRain.

This is definitely not the best way to get images for your blog.  But it is one.

My question to you is this.  For the Other Rainer's of the world, where do you get your royalty free, legaly reprintable images for posting on your blogs?

Please let everyone know the good sources you've run accross in the comments here.

Remember we are talking about images that you have permission to reprint or link to.

There are two factors that can be involved in posting images.

1. Copyright Violations:  You must have specific, explicit permission to use the images.

2. Bandwidth Stealing: You must host the image on your own server or ActiveRain, unless you have specific permission to link to the image itself instead of re-publishing it here on The Rain.

 

The following posts are related.

Uploading photos to your blogs By Matt Heaton
Copyrighted Images  By John Novak
Adding Images To Your AR Posts By John Novak
Use of Images On ActiveRain By Toby Barnett
Blog Entries Running Short on Visuals By Rory Siems
How to post photos on ActiveRain  By Kristal Kraft
Are You A Rainer Photo Posting Dummy?  By Kristal Kraft

26 commentsCaleb Mardini • February 24 2007 07:25AM