Mouth 2 Mouth

The Real Estate Industry is one that is slow to change.  The real property being sold after all hasn't really changed exactly, so this is not entirely surprising.  Real Estate agents are often looked at as the ultimate laggards in an industry of slow change.

With the latest real estate boom coming after a major internet technology boom it’s not surprising how much real estate has changed in the last six years.

Attending the Inman conference recently I sat in on a few seminars and product demos.  I spoke with a whole lot of vendors and attendee's.  Through all this I saw a lot of great technologies and tools to help the Real Estate Professional to maximize their reach into the marketplace.  Some older tools are to maintain business, and simple necessities.  Others are cutting edge and may provide great benefits to the user, or if things don't pan out they'll fade away.

Sitting in on a seminar on internet lead management, I came to remember how often people forget that tools alone won’t improve your business.   You’ve got to be a good salesperson first.

There are some fabulous sales people out there that use technology to its fullest.  Personally I believe in technology that’s why I’m doing what I’m working for a real estate technology company.  But technology does not make a mediocre or terrible salesperson better.  Technology can help us do our jobs, and for good sales people it can help them be better.  But if you are a mediocre sales person you would benefit much greater from a  good quality education, than from the next cool tool on the market.

To truly benefit from what technology offers us you’ve got to develop your sales skills first.