ActiveRain is a wonderful place to accomplish two things.
The first and most obvious today is that ActiveRain is the premiere place online where you can connect with other real estate professionals from around the country.
The second is to connect with consumers. This has always been a part of ActiveRain, but until recently there hasn’t been a push toward it.
With all the posting going on a lot of members are writing and asking me what is expected of their blog posts.
I have to say that what is expected is that your conversations and posts do one of two things. Work to help educate, enlighten, or uplift members of this community, or educate, and enlighten consumers.
Your posts should target one of two audiences. Some have critiqued that the points system is set up to favor posts directed at the AR community as opposed to consumers. We are constantly adjusting this but both are important.
Connecting with others in this industry via ActiveRain will help you in a great number of ways that will in the long run, help you both on ActiveRain, and in your off=line world.
Connecting with consumers, is also essential as putting yourself in front of your customer is what it’s all about.
Your audience is going to be different depending upon who you are. Of course if I was a title rep most of my posts would be oriented toward those professionals in the industry that help me gain business. But as a loan officer or a real estate agent I’d be more likely to focus on a home buyer or seller.
So when you’re posting think about your audience, and consider your business. Be a part of this community and reach out to both.
Thanks Caleb, This helps clarify things for me. As a new blogger I need to remember who I want to target and to speak from the heart...let everything else fall where it may!
Thanks
Hey Caleb, When I write I always try to write to both in every post. I am giving info for my peers and insight to the consumers. Matt had posted a comment on the recent Mark Flanders post, about categorising posts to one or the other. I always categorize to both. Is this wrong?
edited: Ok never mind I got my answer from Matt on the other post.
Caleb,
Thanks for the venue that we might accomplish both of those goals. I know I'm trying to do this. Keep pushing us to move the needle in the right direction!
Lucky :)
Another great and insightful post on the concept and intent of the Blog world. Thanks for always enlightening us and re-directing our efforts Caleb.
Thank you for the remider to include the consumer and make it informative for them as well.
Patricia Aulson/SEACOAST REALTOR/NH & ME
Clarity and fine tuneing - good reminder.
Thanks for the post and the reminder to think about who you are writing to.
Caleb. Great post.. There are many fruits of our AR labor!
-Meg
Thanks for sharing your thoughts on this subject. I know that sometimes I am specifically writing to consumers, but many other times to both. On a few occasions only to members. I try to always keep the audience, or the expected audience in mind, but not sure that is always the case. I appreciate the continued reminders as someone who is pretty new to all this.
Jeff
I've visited many on-line real estate communities trying to find a good on-line source for information, thoughts, networking and so forth. I found what I was looking for when I visited Active Rain. I must say this community is a wonderful place for anybody buying, selling or in the real estate profession. I'm blown away at all the excellent information available here. AR is the premier place to connect with other real estate professionals and potential clients. Great Post!
Good post. It is often easy to use ActiveRain to comunicate with other realtors, but we/I need to keep in mind the intent is to reach our end consumers - potential clients
Again thanks for the post.