Mouth 2 Mouth

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Advertising Your Listing

When I was 16, I spent a lot of time looking for a forest green 1964-1968 Mustang. That was the dream car. I put a lot of hours into the Seattle Times, The Little Nickel, and other local auto publications. I also looked at many other cars trying to find a compromise. That C:\Documents and Settings\Caleb\Local Settings\Temporary Internet Files\Content.IE5\49DQHLHK\MCj03120940000[1].wmfcompromise ended up being a 1980 Honda Civic, hatchback with poor brakes that I purchased for $500 from a coworker at the local movie theater.  Not quite a forest green 1964 Mustang, but with much better emissions and mileage (oh and it was really good in the snow but that’s a story for another day).

While there was something I wanted out there, there was also something I could afford and that was practical for me. As I spent all that time perusing the paper, I skipped over 1,000’s of listings of cars that did not display the price. Because truth-be-told, no matter how much I wanted that Mustang, I was limited by a budget. I would not waste my time if the car was outside of my range. In addition the car may sound great on paper but if it was 3 times what I wanted to spend it wasn’t worth looking at.

I understand that prices may change, there are reductions, but I at least need to know we that we might be able to dance. If you want me to take a look at the ad, or the flyer you are sending out to me, are advertising a listing, as an agent, and as a buyer, please always include our price.

10 commentsCaleb Mardini • January 08 2007 06:52PM

Comments

Caleb,

As an Agent, I have heard comments for and against displaying the price. However, as a Homebuyer - I appreciate having the price right there. No need to make several phone calls that might be for nothing - due to a budget...

Posted by Sabine Pyrchalla over 2 years ago
I can't tell you how many listings and buyers I've picked up because my flyers ALWAYS show the price.  Sellers appreciate it because it pre-qualifies the phone calls (to an extent) and buyers don't feel pressured to call.  It's a hook to make the phone ring, but agents have screwed it up because so many never answer their phones and don't return calls. 
Posted by Leigh Brown Charlotte NC Broker/Owner (RE/MAX Signature Properties) over 2 years ago
We always put the price in our fliers.  I think like a buyer and know  I've by passed ads that don't show a price when I'm shopping!
Posted by Monika McGillicuddy~REALTORĀ®~ N.H. Real Estate Broker & Trainer (Prudential Verani Realty/Hampstead) over 2 years ago
Caleb, I agree with you. When shopping for any other products, if there is no price, I skip it.
Posted by Jennifer K Giraldi, Atlanta REALTORĀ® Atlanta Real Estate Expert (Solid Source Realty Atlanta) over 2 years ago
Caleb, back in the day, my Dad drove a '67 Forest Green Mustang, white interior. It was hecka sweet! If only he had held on to it!
Posted by Rich Jacobson Your Kitsap County WA Real Estate Agent (Windermere West Sound, Inc.) over 2 years ago
If we don't put in the price, we're disrespecting the buyer's time - and will be repaid by being skipped over and ignored.  Give them all the information, including price and address, so they can see if it's worth pursuing.
Posted by Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.) over 2 years ago

Caleb,

Thanks for the post. I never understood the practice of omitting the price. As has been stated we all shop for just about everything based upon the price.

Posted by William Collins, Broker Associate (ERA Queen City Realty) over 2 years ago
Love your new pic!  I didn't know you were a winter sports fan?!
Posted by Devon Thurtle (Heffernan Law Firm) over 2 years ago

Rich, wow, I'd have loved to of seen that!

Sharon, I think it it is also a disservice to the sellers.

Devon, yes very much into winter sports!  Sun Valley last week, Durango next. 

Posted by Caleb Mardini (M2M) over 2 years ago
Caleb, are you busy skiing?????? I so agree with you. There are many agents out there that seem to think that it is a better idea to make the person call in order to give them the price. I totally disagree and have never operated like that. How about putting this in Listings by Address so that they too will read it?
Posted by Gena Riede, Real Estate Broker Sacramento CA Real Estate (916) 417-2699 (Riede Real Estate, Lic. 01310792) over 2 years ago

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