Mouth 2 Mouth

Through Pat Kitano via his blog at TransparentRE.com I've seen two significant signs of interest in the local blogging world.

Real Estate Discounter Redfin is launching Sweet Digs.  The company will be paying a staff to write about Bay Area listings.

Century 21 is getting into the mix too.  They are partnering with a blog in New York City, called uppereast.com.

There are a number of other companies entering into this space that's seen as untapped.   According to Pat "Brokerages should be stumbling over themselves" for the opportunities these types of blogs provide.

How often have you heard the statistic that 8/10 from the NAR that people are going on-line first when they look for real estate information?  What exactly is out there for them to find right now?  Could it be that there is a gap where local information from Real Estate Professionals is concerned? 

Local blogging is going to grow in a big way over the next few months. Right now it's somewhat unique but that won't last for long.  I liken it to adding IDX listings to your website, early on not many websites could provide listings information, those that did had an advantage.  Now they are ubiquitous.  It's going to become more and more clear, that a part of many of our marketing efforts will includes some form of regionally targeted blogging.

Localism is here for you, are you stumbling?